With two decades of expertise in motion graphic design, I specialize in creating engaging and impactful video content for TV broadcasts and social media platforms. I am proficient in conceptualizing, designing, and animating motion graphics that elevate videos and enhance brand presence. My background includes a deep understanding of brand identity, typography, and visual communication, enabling me to bring innovative ideas to life.
Throughout my career, I've had the privilege of collaborating with leading agencies such as AKQA, Poke, Y&R, and Ogilvy. I've worked on high-profile brands including Chanel, Gucci, Nike, Xbox, and many more across diverse industries—ranging from Publishing and Telecom to Automotive, FMCG, Luxury Goods, Film/TV, TMT, and Gaming.
I thrive in team environments but am also highly self-motivated, with a strong ability to work independently while maintaining attention to detail and meeting strict deadlines. My goal is always to produce creative solutions that meet marketing objectives and exceed client expectations.
Check out my latest projects.
With a focus on design and production within the advertising industry, I create engaging visuals and animations that captivate and inspire viewers, driving traffic and enhancing brand awareness across Social, DOOH, and website placements. By designing and leveraging rich video assets and story-driven animated elements, I produce standout work in a competitive landscape where brands vie for attention.
Taking the supplied illustrations I reworked them in Illustrator so that I could animate them in After Effects using the puppet system, bringing the scenes and characters to like.
With the Champions League final being played we produced a football layout with national flags and arena atmosphere to engage fans who like a flutter. We produced Social placements and animated banners to deliver this campaign.
To promote the BetBull brand I was asked to create a looping animation from their existing logo. In charge of the art direction I animated the power of the Bull and created a drop in treatment for the text. After producing various approaches the client chose this one as it was an accurate reflection of the brand and worked well in all placements.
Driven by a deep passion for both 2D and 3D animation, I’ve had the privilege of working on a diverse range of projects, creating memorable visuals. My work often blends illustrative vector graphics with dynamic animations, delivering a unique visual experience. Additionally, I specialize in working with client-supplied video, offering editing, subtitling, and branding services to bring their vision to life.
With extensive experience in working with luxury watch brands, I was ideally positioned to take on this new client request to design and deliver impactful marketing and branding strategies aimed at reaching their exclusive clientele and attracting new customers. The focus was placed on highlighting the exquisite craftsmanship of each timepiece, ensuring that the style and functionality of these premium watches, tailored specifically for their wearers, were emphasized.
Collaborating closely with the client, we finalized the designs, which were then applied to targeted Social and Display Ads in key media placements, maximizing engagement with the intended audience. The client provided positive feedback, and the campaign proved to be highly successful, driving strong sales results.
Working with the Gucci fashion house I was briefed to re-purpose the latest Gucci broadcast add for use in social media, YouTube pre-rolls and visual ad placements on websites such as Vogue.
Producing a short form edit of the video, addition of branding to guidelines and the design of the final frame with rain effect created an atmospheric piece which engaged the audience.
Inspired by the recent video work I have been doing for the football legues across europe I created this rotascoped animation with an AI Generative background.
To boost the visibility of Schweppes tonic products during the Christmas season, the client requested an animation to be used across multiple digital screens, capturing the fun and fizz of their tonic in this festive party atmosphere. Starting with a product shot, I designed layouts for both horizontal and vertical digital panels, ensuring a balanced and dynamic placement of the animated brand fonts. Bubbles and fizz were incorporated into the bottle and glass, with a popping lid adding extra excitement. To evoke a wintery festive feel, snowflakes were designed and animated in the background.
The client was impressed with both the design and animation, as well as the quick turnaround time.
By incorporating the brand elements around the bottle, I was able to achieve a seamless, eye-catching effect that naturally draws the viewer in. The addition of gas bubbles to the bottle added that extra touch of flair. The client was thrilled with the result, and the campaign’s high visibility led to a noticeable increase in sales across the market.
This is a particular favourite of mine. Working with static assets I created this motion graphic video to be used on social media. Working the brand elements to wrap around the bottle gives a seamless effect that catches the eye and draws the viewer in. The addition of gas bubbles to the bottle adds that little bit extra. The client loved it and this highly visible campaign gained increased sales across the market.
Working with Piaget was always interesting as they provided amazing footage that needed editing, resizing and branding to use for online and social ads. This is an example piece that was used across YouTube and banner production.
Inspired by the molecular makeup of the top sportsman I created this piece for use on the Adidas UK website. Animated molecules swirl to the players and they are colourised to represent the different sections represented within football, running and tennis.
Barclays requested an animation to showcase how their industry is process-driven. They provided static artwork along with a script, and it was my responsibility to bring this corporate video to life. Using After Effects, I handled the Art Direction, timing, message clarity, and sound implementation.
For this piece the client wished to move away from a product led creative and focus on the location and family oriantated production of their watches in Switzerland. Working with provided footage I created short edits, branding and cropping, to be used across Social and banner placements.
This was an incredibly enjoyable vector animation project designed to attract new clients to the Relish Broadband offer. Featured on social platforms, the animation is visually striking and delivers a bold, impactful message.
I collaborated with a storyboard to visualize and animate this presentation for P&G in After Effects. By focusing on timing and legibility, I ensured the final piece had a smooth pace and effectively brought the storyboard to life.
I was responsible for the conceptualization and production of high-impact 3D visuals for a multimillion-pound IFS campaign across several major US airports. The campaign leveraged an integrated visual strategy, utilizing digital screens, social media, print, and large-scale applications, such as train wraps. Each visual element was crafted to engage audiences across diverse platforms, ensuring consistent and compelling messaging throughout. To bring the campaign to life, I worked closely with creative directors and airport media teams to design visuals that aligned with IFS's brand identity while capturing the dynamic energy of busy transit hubs. By optimizing 3D elements for each format—digital, social, print, and out-of-home advertising—the visuals maintained clarity and impact across all mediums, attracting significant traveler engagement. This campaign's success was recognized with a nomination for the prestigious Drum Awards 2024, underscoring its innovation in advertising and effective, immersive design.
With over 20 Years’ design experience in a fast-changing industry I have always kept an eye on the latest trends. I am excited by working on projects within teams that engage and push the boundaries of what is possible and strive to go above and beyond expectations on any given project.
Wandsworth
London. UK
SW18 5LN
[email protected]
07956277090
