Creative Motion Graphic Designer with 20 years of experience specializing in social media content. Skilled in conceptualizing, designing, and animating motion graphics to enhance digital videos. Strong in communication, brand identity, and typography. Diverse industry experience including Publishing, Telecom, Automotive, FMCG, Luxury Goods, Film/TV, TMT, and Gaming. Collaborated with top agencies (AKQA, Poke, Y&R, Ogilvy, etc.) on brands like Chanel, Gucci, Nike, Xbox, and more. Team player, self-motivated, and committed to meeting deadlines and marketing goals. Ability to work under my own initiative with precision.
Check out my latest projects.
With a focus on design and production work within the advertising industry I have created visuals and animation that engage, focus and inspire the viewer with the aim of driving traffic to purchase and creating brand awareness across Social, DOOH and visual placements on websites. Designing and utilising rich video assets and story led animated elements creates work that stands out in a world where brands compete for peoples attention.
Taking the supplied illustrations I reworked them in Illustrator so that I could animate them in After Effects using the puppet system, bringing the scenes and characters to like.
With the Champions League final being played we produced a football layout with national flags and arena atmosphere to engage fans who like a flutter. We produced Social placements and animated banners to deliver this campaign.
To promote the BetBull brand I was asked to create a looping animation from their existing logo. In charge of the art direction I animated the power of the Bull and created a drop in treatment for the text. After producing various approaches the client chose this one as it was an accurate reflection of the brand and worked well in all placements.
A quick look at some of my most recent and favourate projects to date. With a passsion for animation , both 2D and 3D, I create memorable visuals with illustrative vector graphics as well as working with supplied video from clients, editing, subtitling and branding.
With many years of experience working with luxury watch brands I was well placed to take on this new client request to design and produce effective marketing and branding solutions to reach there exclusive client base and generate new customers.
Emphasis was placed on the exquisite workmanship that goes into every timepiece. Attention was given to the style and functionality of these premium watches which are made especially for their wearers.
The designs were agreed with the clients and applied to Social and Display Ads in specific media placements to achieve the maximum uptake by the targeted audience.
Feedback from the client was very positive and the campaign was a great success with positive numbers in sales.
Working with the Gucci fashion house I was briefed to re-purpose the latest Gucci broadcast add for use in social media, YouTube pre-rolls and visual ad placements on websites such as Vogue.
Producing a short form edit of the video, addition of branding to guidelines and the design of the final frame with rain effect created an atmospheric piece which engaged the audience.
Rotascoping animation with an AI Generative background. Rotascoping in Adobe Animate and compositing in After Effects
To enhance the visibility of the Schweppes tonic products during the Christmas period the client asked to design and produce an animation for use on multiple digital screens, exclaiming the fun and fizz of their tonic in this festive party season.
Based around a product shot I created a layout for horizontal and vertical digital panels with balanced, animated brand font placement. Bubbles and fizz were then added to the bottle and glass and the bursting lid. Snowflakes were designed and animated in the background for that winter part season feeling.
The client was impressed with the design, animation and turnaround time.
For delivery across a wide selection of online media placements this clients footage required short edit, cropping branding and strap lines to meet the varied requirement of publishers. Close attention was paid to branding and guidelines to ensure continuity across all creatives.
Christmas season always being a busy period for Coke I was briefed to produce an animation with a festive feeling for use on Out of Home digital panels and for use on social media. Incorporating a provided asset of Santa, I presented the idea of a falling bauble, accompanied by stylised snowfall. The client was very happy with the final piece which exceeded their expectations as the turn around was very short and they had initially requested a static placement.
This is a particular favourite of mine. Working with static assets I created this motion graphic video to be used on social media. Working the brand elements to wrap around the bottle gives a seamless effect that catches the eye and draws the viewer in. The addition of gas bubbles to the bottle adds that little bit extra. The client loved it and this highly visible campaign gained increased sales across the market.
Working with Piaget was always interesting as they provided amazing footage that needed editing, resizing and branding to use for online and social ads. This is an example piece that was used across YouTube and banner production.
Inspired by the molecular makeup of the top sportsman I created this piece for use on the Adidas UK website. Animated molecules swirl to the players and they are colourised to represent the different sections represented within football, running and tennis.
The client Barclays requested the production of an animation to show how their industry is process led. Static artwork was provided along with a script and it was my job to breathe life in this corporate video. Animating in After Effects I was responsible for the Art Direction, timing, clarity of message and sound implementation.
For this piece the client wished to move away from a product led creative and focus on the location and family oriantated production of their watches in Switzerland. Working with provided footage I created short edits, branding and cropping, to be used across Social and banner placements.
A very enjoyable piece of vector animation driving new clients to the Relish Broadband offer. Used on Social platforms this product is eye catching and delivers a bold message.
Working with a storyboard I visualised and animated this presentation for P&G in After Effects. With attention to timing and legibility the finished piece has pace and brought the storyboard to life.
I was responsible for the conceptualization and production of high-impact 3D visuals for a multimillion-pound IFS campaign across several major US airports. The campaign leveraged an integrated visual strategy, utilizing digital screens, social media, print, and large-scale applications, such as train wraps. Each visual element was crafted to engage audiences across diverse platforms, ensuring consistent and compelling messaging throughout. To bring the campaign to life, I worked closely with creative directors and airport media teams to design visuals that aligned with IFS's brand identity while capturing the dynamic energy of busy transit hubs. By optimizing 3D elements for each format—digital, social, print, and out-of-home advertising—the visuals maintained clarity and impact across all mediums, attracting significant traveler engagement. This campaign's success was recognized with a nomination for the prestigious Drum Awards 2024, underscoring its innovation in advertising and effective, immersive design.
With over 20 Years’ design experience in a fast-changing industry I have always kept an eye on the latest trends. I am excited by working on projects within teams that engage and push the boundaries of what is possible and strive to go above and beyond expectations on any given project.
Wandsworth
London. UK
SW18 5LN
[email protected]
07956277090
